NO. 10 – DON’T HAVE VAGUE OR UNCLEAR INFORMATION
Your website should make it extremely clear what your business does, and what products or services it offers. It should be able to convey this information speedily – any visitor should be able to ascertain this basic information within five seconds of browsing.
Avoid technical, obscure, corporate or highly industry-specific jargon – keep language plain and simple. Also ensure that your copy is specific. Avoid descriptors that are vague, unqualified, and don’t really mean anything like “innovative”, “high quality”, “first-rate” and “superior”.
The saying “There is no second chance at a first impression” is particularly true with websites meaning the home page of you site MUST be very clear and concise what your business does and what products or services you are selling. If it’s not, you will have a high bounce rate and potential customers will remain just that, potential customers.