NO. 5. DON’T HAVE POOR NAVIGATION
Nothing frustrates a potential customer more than a site that’s difficult to navigate. Inconsistent, vague or overly complicated navigation can result in frustrated and confused visitors, which means they’re not likely to stick around to actually buy your products or services and can leave with a negative opinion of your brand.
Your website navigation should be intuitive, logical and user-friendly. It should also require very little thought to actually get around. Ensure that your navigation structure enables visitors to easily access information and to quickly meet their objectives.
Easy navigation is even more important when visitors to your website are on their mobile phones so you should look to potentially differentiate the navigation on a mobile version as customers want very simple and clear “click to call” and “click to action” when using a mobile device.
